It will now be part of the chain's permanent gift card lineup. The card was originally introduced at the urging of disability advocates. On Wednesday, Starbucks said it was asked to offer the card year-round by a mother who said her blind daughter appreciates the independence the card gives her. Kim Charlson of the Braille Authority of North America said she was not aware of any other companies offering a Braille gift card.
Source: http://rss.cnn.com/~r/rss/money_latest/~3/4iRvDpiUz-w/index.html
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