The 9 Ways That Twitter Could Fail, According to Twitter

As just one social media/news app in a crowded field, Twitter also acknowledges that its most serious competition has much, much more money, including Facebook, Google, LinkedIn, Microsoft and Yahoo!-and that's just in the U.S. "Facebook operates a social networking site with significantly more users than Twitter and has been introducing features similar to those of Twitter," the company admits. What if Twitter really never learns how to make serious money? Twitter generates nearly 90 percent of its revenue from advertising and more than half of its revenue from mobile advertising. What if Apple or Google design an operating system that ruins the Twitter experience? Twitter isn't vertically integrated. What if Twitter fails to expand internationally? Twitter needs more users.

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